From the Streets to the Catwalk: Urban Influences in Nigerian Men’s Fashion

Blessing Otoro

For the past decades, the streets of Lagos, Nigeria have exported great talents. We’ve seen music, arts, food, and most importantly fashion cross the shoreline and take the world’s center stage.
So, it comes as no surprise that our everyday Agbada, Dashiki, and Senator are now strutted by models on the runway. In recent years, the fashion world has seen a surge of street-inspired styles making their way onto the runways and into the closets of the Who is Who. Nowhere is this trend more prominent than in the fashion scene of Nigeria, where the influence of urban culture has given rise to a captivating movement in Nigerian men’s fashion.

Runway Highlights of Men's Fashion Week Nigeria 2017

The Evolution of Men’s Fashion in Nigeria

For centuries, traditional Nigerian clothing has been a significant part of the country’s beautiful culture. Every outfit showcases the rich history of the wearer’s tribe, family, and status. A unique culture that has passed from generation to generation. However, with civilization comes evolution. Although they’ve remained a source of pride and identity among the average Nigerian, we can’t deny the urban influences that have subtly given our clothes a more contemporary twist.

Social Media: A Big Projector of Nigeria’s Men’s Fashion

While we thank institutions like the Brooklyn Museum for believing in the potential of our cultural offerings and tapping into them, we’ll be doing a great injustice to not mention social media as the biggest projector of the fashion industry.  Ever since the advent of  Instagram, Facebook, and Twitter, designers have experienced a great surge of interest in our traditional outfits from different parts of the world. That’s not all, these platforms provide opportunities for them to incorporate new trends and designs from the four fashion capitals of the world for a more urban appeal.
Nigerian Men's Fashion | Charlie Davids

From the Streets To The Catwalk: A Fusion of Tradition and High Fashion

 If there’s one thing you can’t deny is the remarkable transformation of Nigerian men’s fashion and we owe it to influences from street style making a huge impact on the runway.  Street style, once associated with urban neighborhoods, is now a big force in shaping men’s fashion.

Luxury brands like Off-white, and Fear of God have successfully bridged the gap between street style and high fashion, and the Nigerian fashion scene is no exception. On the home front, we have brands like Mai Atafo, Banke Kuku, and Cute Saint leading the charge in shaping contemporary men’s fashion.

Don’t be surprised when you see a pair of jeans with a touch of Ankara,  or the Dashiki styled to cargo pants, Nigerian designers are getting bolder and are ready  to make the world their runway, that is, if they haven’t already.

Urban Influences in Nigerian Men’s Fashion

Nigerian Men's Fashion | Jason Porshe
Jason Porshe

The Rise of Accessories:

Beyond clothing, accessories play a role in elevating the urban aesthetic in Nigerian men’s fashion. From statement sunglasses to jewelry pieces, these accents add a touch of edge and sophistication to any outfit. Crafted by local artists, accessories like beads on men’s attires bridge the gap between modern style and cultural heritage.

The Global Village 

What truly sets Nigerian men’s fashion apart is its ability to transcend boundaries and resonate with a global audience. As the world becomes increasingly interconnected, the streets of Nigerian cities have become a source of inspiration for fashion lovers around the globe. International brands and designers have taken note, collaborating with local talents and incorporating urban Nigerian elements into their collections.

The Ankara Revolution 

One of the most striking urban influences in Nigerian men’s fashion is the embrace of bold prints and vibrant colors. Inspired by the lively patterns found in traditional attire like the Ankara fabric, designers have reimagined these motifs in modern silhouettes, creating statement pieces that command attention. Whether it’s a blazer adorned with designs or a pair of pants emblazoned with vibrant hues, these pieces celebrate the country’s cultural heritage while simultaneously pushing the boundaries of fashion.

Charlie Davids

The Rise of Nigerian Fashion Icons 

The rise of urban influences in Nigerian men’s fashion has also given birth to a new generation of fashion icons and trendsetters. From musicians and actors to influencers and style personalities, these individuals have showcased their unique interpretations of urban Nigerian style on the global stage. Their influence extends far beyond the fashion industry, inspiring a sense of pride and celebration of Nigerian culture.

Charlie Davids

The rise of urban influences in Nigerian men’s fashion has been a remarkable phenomenon. What began on the streets of cities like Lagos and Abuja has now made its way onto international runways and into the closets of style enthusiasts worldwide. This fashion movement blends traditional Nigerian elements like bold prints, bright colors, and unique designs with contemporary streetwear aesthetics. As this trend continues to gain momentum, it is not only celebrating Nigeria’s creativity but also inspiring a new generation of designers and fashion icons to proudly showcase their roots on a global stage.

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