Lagos’s high society turned up in style in the last weekend of September 2025, as The Fame Lagos in Lekki hosted the launch of SipBeyond, a digital platform changing how Nigerians discover and enjoy fine spirits. Hosted by style icon Charles Born, the night oozed sophistication; a perfect reflection of what the brand stands for: elegance, curation, and quiet confidence.
SipBeyond isn’t your average online store. It’s built for people who value taste over trend. Personalised to make every customer seen and loved. No crowded product pages. No price tags screaming for attention. Just a refined selection of premium spirits and fine wines, each chosen for its story, heritage, and craftsmanship.
Founder Ajala “Jay” Olorunmbe described it as a rebellion against noisy e-commerce culture.
“For too long, buying fine spirits online has been a transaction, not an experience,” he said. “SipBeyond was created for people who want the journey to feel as refined as the drink itself. We’re not a marketplace — we’re a destination for intentional discovery.”
The platform’s standout feature is its live concierge service; a private guide that helps you find bottles that match your mood, taste, and occasion. Whether you’re searching for a rare whisky, an elegant bottle of wine, or something to impress at your next dinner party, SipBeyond offers a tailored experience that feels personal and effortless.
With its minimalist design and commitment to storytelling, SipBeyond speaks directly to a new generation of Nigerian connoisseurs, men and women who understand that luxury isn’t about excess; it’s about intention.
Now officially live, SipBeyond invites you to explore the art of fine drinking in a way that’s bold, personal, and unmistakably refined.
Visit their website to step into the world of curated luxury.
SipBeyond is a luxury digital platform redefining how Nigerians discover premium spirits and fine wines. Built on curation, discretion, and storytelling, it offers a guided experience that mirrors a high-end tasting lounge; modern, personal, and exclusive.
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